We were delighted to work on the hit-beauty retailer Sephora in the UK in March 2023 through their PR agency.
After leaving the UK in 2005, this major retailer in the beauty industry is back with a concept store which offers memorable experiences to its visitors : the Grand Beauty Hub.
Since the goodie bag was supposed to contain a haul of beauty products – skincare, fragrance and makeup – the bag was needing to be carried over-the-shoulder to support a good weight of products.
Sephora and the PR team were also keen to use a reusable bag instead of a paper bag to show its sustainable stance.
The bag was given to top press, influencers, celebrities and customers who came to the launch events.
In June 2023 we were asked to work on a custom tote bag for the launch of their Haus Labs x Lady Gaga collaboration – all custom made in the signature colours of the brand – grey, white, and red.
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